Wholesale Fitness Apparel Guide - The Things You Should Look For

Introduction

As we realize the importance of fitness as a society, there is a huge demand for high-quality fitness apparel for men and women. Be it stylish athleisure clothes for casual gatherings or outings or performance-driven activewear made for intense workouts - customers need comfortable and versatile clothing options. As a retailer, if you are looking to capitalize on this growing market, then wholesale fitness apparel is a great opportunity.

Note: In 2024, the fitness apparel market is expected to generate a revenue worth 239.98 billion dollars and by 2034 end, the market size is expected to expand to 438.47 billion dollars.

In this detailed guide, let's delve into the world of wholesale activewear as we explore the latest trends, benefits, and strategies for success in this dynamic industry.

Table of Contents

• Understanding Wholesale Fitness Apparel
• How to Start Sourcing Quality Wholesale Fitness Apparel
• Benefits of Wholesale Fitness Apparel for Retailers
• Trends in Fitness Apparel
• Wrapping Up

Understanding Wholesale Fitness Apparel

Wholesale fitness apparel is the bulk purchase of athletic clothing and accessories from activewear manufacturers and distributors at reduced prices. This business model helps retailers access a huge range of fitness wear products, that include leggings, workout tops, shorts, sports bras, and accessories at wholesale rates. As a retailer, purchasing in bulk helps you take advantage of volume discounts and lower per-unit costs, which ultimately results in boosting profit margins along with a competitive edge.

Following is a list of tips we have curated that can help your business do well:

• Research the market: Look for current styles, trends, and customer demands. Determine what type of fitness apparel is popular. Having the most trending fitness apparel for men and fitness apparel for women in your collection will certainly boost your business.
• Choose your niche: Once you have done your research, choose a niche. Decide the type of fitness wear you would want to sell - yoga pants, sports bras, gym shorts, workout tops, or a mix of all. And once you decide on the niche, be sure to source the best quality.
• Find suppliers: Seek suppliers offering advanced performance features tailored for specific activities, such as moisture-wicking for high-intensity workouts or compression for muscle support during weightlifting.
• Create a website or online store: Develop an online presence to showcase your activewear and make it easy for customers to order. Also, use the power of social media, advertising, and influencer marketing to promote your activewear.
• Innovative Design Collaborations: Partner with suppliers who collaborate with fitness experts or designers to create top-quality apparel that includes performance and functionality with fashion-forward aesthetics.
• Special Limited-Edition Releases: Look for suppliers who can offer limited edition releases or exclusive collections, which in turn create a sense of urgency amongst customers.

How to Start Sourcing Quality Wholesale Fitness Apparel

If you are planning to get into the wholesale fitness apparel business, you need to understand how to source high-quality wholesale fitness apparel. Do consider the following factors to help you get the best deal:

• Quality: Purchasing wholesale activewear from reputable and well-known wholesale fitness apparel manufacturers or distributors ensures that you get quality products. These suppliers usually source their fabrics from top-quality mills, ensuring their products’ durability and longevity. With high-quality fitness clothes, you can be confident that your investment will be successful.
• Customization: Some wholesale fitness apparel suppliers also provide customization services. This can help promote your business while building brand recognition to stand out in a competitive market.
• Supplier Reputation: Choose a reputable supplier with a track record of delivering high-quality products and excellent customer service. Choosing a reputable supplier ensures consistent quality, reliable delivery, and strong customer support, essential for maintaining smooth business operations and safeguarding your company's reputation.
• Minimum Order Quantity: Be sure to check the Minimum Order Quantity (MOQ) requirements of the supplier before placing an order. Checking for MOQs is crucial to ensure that the supplier’s requirements align with your purchasing needs and budget constraints.
• Pricing and Negotiation: Wholesale pricing and effective negotiation reduce costs, making sourcing apparel more affordable for retailers. This strategy enables businesses to boost profit margins and offer competitive pricing to consumers, thereby improving their market position.
• In-house Design and Trend Collections: Leveraging the design and fashion-specific capabilities of suppliers can help a business stay ahead of trends while offering unique, high-quality products to customers. This collaboration enhances product innovation and differentiation, resulting in a strong brand market appeal.
• Performance Accessories: It is always a great idea to offer a range of fitness accessories alongside apparel, such as footwear, sweat-wicking headbands, or also compression sleeves.

Benefits of Wholesale Fitness Apparel for Retailers

The fitness apparel market is a great investment, and the following are the benefits you can be assured of as a retailer trying to source wholesale activewear clothes:

• Cost Savings: Wholesale purchasing enables retailers to access fitness wear products at marginalized prices, helping them to enhance profit margins and offer competitive pricing to their customers.
• Quality Assurance: Reputable and reliable wholesale fitness wear suppliers prioritize product quality and stick to high-quality manufacturing standards, thus ensuring that retailers get high-quality products that meet customer expectations.
• Flexibility and Scalability: Wholesale purchasing offers retailers the flexibility to adjust and manage their inventory levels based on demand fluctuations, helping them to optimize stock levels and curtail inventory costs.
• Diverse Product Range: Wholesale suppliers provide a wide range of fitness wear apparel in different styles, sizes, and designs, catering to various fitness activities and consumer preferences.
• Brand Exposure: Partnering with established wholesale fitness wear brands helps boost a retailer's credibility and attracts customers seeking quality products from trusted brands. Brand exposure provides the benefit of increasing awareness and recognition among potential customers.

Trends in Fitness Apparel

The fitness apparel industry is characterized by constant innovation with trends evolving to meet the varying preferences and requirements of customers. If you want to be successful as a retailer in the activewear business, then you must understand the trends that customers would expect to find in your collection. Thus, while purchasing athletic wholesale clothing, make a note of the following trends this season:

• Seamless Construction: Seamless fitness apparel comprising minimal seams and stitches, offers a chic and comfortable fit reducing chafing and irritation, making it an excellent choice for high-intensity workouts.
• Versatile Designs: Athleisure-inspired designs offer an amalgamation of fitness wear and everyday apparel, providing versatile options that transition seamlessly from the gym to casual gatherings or outings.
• Performance Fabrics: High-performance fabrics such as quick-drying, moisture-wicking, and breathable materials are more and more popular amongst fitness enthusiasts. These garments, often made from lightweight and breathable 100% polyester to wick away moisture, offer both functionality and comfort during intense workouts.
• Bold Colors and Prints: Vibrant colors, graphic prints, and bold patterns are making a statement in fitness wear, adding a touch of style and personality to workout attire.
• Sustainable Practices: With increasing environmental concerns, eco-friendly fitness wear from recycled materials, sustainable fabrics, and organic cotton is gaining popularity among eco-conscious consumers.
• Innovative Fabric Technology: Apparel with fabric technologies, such as odor-resistant materials or fabrics with cooling properties, enhance the wearer's comfort and performance.
• Plus Size Clothing: Plus-size women’s fitness clothing is witnessing a significant demand. Today, the markets are expected to cater to all body shapes and sizes which helps meet diverse needs, promotes inclusivity, and taps into a significant and often underserved market segment.
• Popular Items: Key items such as Track Tops, Tracksuits, Joggers, and Jersey T-Shirts are staples in the fitness apparel market, frequently sought after by consumers for their style and functionality.

Wrapping Up

Wholesale clothing is an excellent opportunity for retailers to expand their product offerings, attract new customers, and drive success in the thriving activewear market. By leveraging the benefits of wholesale purchasing and staying abreast of industry trends, retailers can position themselves for success and meet the evolving needs of fitness-conscious consumers. Embrace the power of wholesale fitness wear and unlock new possibilities for your retail business.

As fitness trends grow, there's a go-to hub for top-notch wholesale fitness wear. From Joggers and Track Tops to Tracksuits and Jersey T-Shirts, and even items crafted with innovative Microfibres items, find everything you need to elevate your fitness fashion at our platform.