In today’s business world, it’s more important than ever to have a strong online presence. To take a brand from local to global, there are a few key things the brand needs to do in order to succeed. From building an international team to making sure the website is accessible in multiple languages, find out how to take a brand from local to global.
Define the target market
The first step in taking a brand from local to global is to define the target market. Knowing the customer base always helps in determining the best ways to stay connected with them. Marketing strategies later need to be developed to easily reach out to the target market.
Some things to consider when defining the target market are:
- What needs does the product or service address?
- Who is most likely to use the product or service?
- What demographics is the brand targeting?
- What psychographics are the brand targeting?
- What is the target market’s buying cycle?
Research about the competition
When a brand starts to gain traction in the local market, it’s important to start researching the competition. By understanding the competitors strengths and weaknesses, brands can position themselves such that the gaps in the market are met.
To get started, creating a list of the top competitors and researching the websites to take note of their messaging, target audience, and their overall tone would help in understanding how the competitors are communicating. Looking at reviews of their products or services to see what customers are saying and talking to people who are familiar with the industry to get insights into what makes each brand successful would help in developing a competitive analysis. This would help in understanding how the brand can differentiate itself in the market and stay ahead of the curve.
Create a strong branding strategy
Once the target audience is known, it’s important to have a clear and consistent message across all marketing materials. It is important for the brand to be easily recognizable, by having campaigns that are out of the box and creative. Brands can also mention their campaigns on their websites with interesting offers, deals and visual graphics.
Increase online presence
The easiest way to take the presence of the brand from local to global is increasing online presence. In today’s digital age, more and more people are doing their shopping and research online. To have a wider audience,the brand needs to be visible online.
Things like having a strong website, social media accounts, using keywords and hashtags, engaging with potential customers, online advertising, and reviews help in building up brand awareness.
Reach out to industry pioneers
As the brand begins to take off in the local markets, it’s important to start thinking about how to take it to the next level and expand the reach globally. One of the best ways to do this is to connect with the people from the industry.
While targeting a specific country or region, interacting with business owners who are doing well, wholesale marketplaces, local partners and agencies who have expertise in reaching the desired target market.
Go global!
Your brand is ready to take on the world! You’ve built a strong foundation in your local market, and now you’re ready to conquer new territory. But how do you take your brand from local to global?
Here are a few tips:
1. Do your research: When expanding into new markets, it’s important to do your homework and understand the local culture, customs, and norms. What works in one country may not work in another, so it’s important to tailor your approach accordingly.
2. Build a strong online presence: In today’s digital age, it’s more important than ever to have a strong online presence. Make sure your website is optimised for search engines and that you have a robust social media strategy.
3. Localise your content: When entering new markets, it’s important to localise your content to ensure that it resonates with your target audience. This means translating your materials into the local language and customising your messaging to appeal to the local culture.
4. Find the right partners: To succeed in new markets, it’s often helpful to partner with businesses who are pioneers in global trade. Reach out to platforms like Tradyl which provide all business needs and decisions related to sourcing from India. They not only have an interesting array of products but they also provide end to end logistic services and the best rates to make your local business global.
