Tradyl at IIGF 68th Edition - Sneak peek into our experience

Fashion Trade Fair

Fashion trade fairs can be an exciting and valuable experience for those in the fashion industry. From meeting brands, suppliers, and manufacturers to interacting with potential buyers, these events offer the perfect opportunity to discover new trends, connect with industry professionals, and promote your brand to customers. This year’s India International Garment Fair (IIGF) was all about this! The three-day biennial fair was organized by International Garment Fair Association at the India Expo Mart in Greater Noida between 7th-9th February 2023. According to the event officials, around 250 exhibitors from 10 states of India were present to showcase their products for the Autumn/Winter season of 2023-24. The fair also saw around 1,128 international buyers from 101 countries.

According to Hindustan Times, India’s annual textile and apparel export stood at USD 44.4 billion in FY 2022-23 with an increase of 41%, compared to last year and India is the second largest textile and clothing exporter in the world. Hence, in view of the huge potential for employment generation and foreign exchange earnings, the apparel and textile industry has become a priority for the ministry. Each edition of IIGF ropes in an export business of around USD 200 million to India. This time, it is expected to reach around USD 350 million. 

Event Overview 

The event included buyers from the European Union, USA, Spain, Japan, South Africa, and other western markets. The kind of trends & prints that were seen this year at the fair were mainly bold prints, Bohemian designs, woven clothing, knitwear clothing, and party wear. There were also a few stalls that were exclusive for just accessories like handbags, hairbands, earrings, etc. As an Indian exporter ourselves, it was a very proud moment for us to see the various categories that the Indian suppliers had to offer. The diversity of the products displayed sure helped the buyers walk out with sourcing whatever they had in mind. It wasn’t just the products that were displayed that were jaw dropping, the concept stalls, installations, and the grandeur with which the suppliers had displayed their stall was truly breathtaking! The fair definitely showcased that India was here to take the export world by storm and soon we would be taking over the leading giant exporters of the world! 

IIGF 68th Edition

What made IIGF a lot more inclusive for Tradyl was that a special pavilion had also been provided by IIGF to exporters who specialize in menswear, kids wear, and knitwear in order to increase their participation at this year’s fair. This was one of the biggest perks for us, as we ended up getting one of the first few stalls at the event! This did help us in getting a lot of prospective buyers who were looking at sourcing knitwear for men and kids. The buyers were looking at suppliers who could work with factories in the Knitwear Capital of India, Tirupur, and help in manufacturing low MOQ. It was indeed quite impressive to see the knowledge these international buyers already had with respect to sourcing from India. This made us realize what is the true potential of Indian-manufactured products in the international marketplace.

One of the most valuable benefits of attending IIGF was the unparalleled networking opportunity it provides to small businesses and newcomers to the fashion industry. While the exposure helped us in reaching out to a whole new client base, building new connections may further broaden business prospects. Attending trade shows like this allows us to save time and energy in arranging separate meetings with different clients. 

At the end of the day, Tradyl’s experience was phenomenal at the trade fair. We got to represent the products that our suppliers have manufactured for us from various parts of India like Tirupur, Delhi, Ludhiana, Surat, and Jaipur. Showcasing the diversity of products created by our manufacturers and giving them a new face in the international market is what fuels our drive to work better and harder in this kind of business model. 

Now that you know about how our experience was, it is time for us to get back to fulfilling our buyer requirements from IIGF! :)